Did You Know? Looking at other online retailers/ strategy is a great way to pick up tips on best practices. The plus sized lingerie brand Angelique does a lot with social media, including Facebook. This way, when they run a special on full-figure corsets, they already have a built in audience to let know about the sale instantly. That’s the power of social media.
Online social media is a great way to promote your online store or business. Just having a store out there sometimes is just not enough to bring in the customers. So, how can you harness the power of social media to boost sales and bring in traffic? We’re here to help you get your online store thriving using social media. Read on to find out more.
How to Market Your Online Store With the Help of Social Media
Considering Different Social Media Sites
There are so many different social media sites out there to choose from. Keep in mind that you don’t have to pick just one! Most businesses use a combination of social media accounts to keep current and to reach potential and current customers. Some popular social media sites among companies include Facebook, Twitter, Tumblr, Pinterest, Instagram and SnapChat, although more are popping up every day!
Setting Up Online Accounts
You’ll likely want to set up accounts online with these various media sites. If you want to just start out by signing up for one and learning how to use it, that’s fine too! All you’ll need to do is either access the site on your computer or by using an app on your phone. Create an account name and a password, and start familiarizing yourself with the site. There are many videos and articles that can help you do this if you’re not getting these sites, but it’s overall pretty straight forward. Most people know how to use Facebook, Twitter is very simple, and the rest are not too hard to figure out either, so don’t be worried!
Putting Out Constant Content
The best way to reach people on social media is to provide steady content. Whether it’s a promotion, a picture, tips, an article, information or more, the more you put out there, the more visible you’ll be. This means more traffic and more awareness of your brand in general. If you want people to shop at your store, advertise yourself constantly. It doesn’t matter if you’re letting people know about new products or a great sale or even a discount coupon code. Get the information out there and become more visible; it’ll pay off.
Visual photos and videos of course work great for social media sites such as Instagram, but they’re also going to draw more attention on Facebook and Twitter. Use engaging graphics and add text if you like; they say a photo is worth a thousand words, and nowhere is that more true than social media.
The way to get more traffic and exposure? Get more followers. You can do this by following other accounts that may or may not follow back, posting good content, and adding incentives for new followers such as a code for a 10% discount.
Don’t forget that while on social media, it is a two way street. So many advertisers put out their content but don’t take the time to respond to customers. Whether it’s a question, compliment, or complaint, do your best to interact with your customers. They truly appreciate that you took the time to comment and respond and will likely be a much more loyal customer. It’s not uncommon for people to abandon a company entirely because the business never took the time to answer their question or respond to their issue. Engagement is key.
Don’t forget to be creative! Use bright colors, good images, post video, whatever you think will work. Make your brand stand out and it likely will.
That’s it! Start exploring sites, setting up your account, and posting! Marketing your online store through social media is easy once you get the hang of it. Thanks for reading, and good luck!